5 Reasons Why Social Media Influencers Should Invest in Translation

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Social media has taken the world by storm. It’s easy to share your posts and photos with anyone, anytime of day. With just a few clicks, you can now have your content seen by millions in no time. The only challenge is getting people to see it. To stay visible and reach their target audience, social media users often rely on other influencers to amplify their posts and increase engagement rates. However, not everyone knows what they’re talking about when it comes to marketing. It takes an expert who understands how to drive conversions using social media and translation as a marketing tool. Even if they don’t understand the relevance of translation as a marketing tool, it still gives them an opportunity to invest in learning more about it through either paid service or free resources available online. Here are 5 reasons why you should invest in translation as a primary marketing strategy:

Consumers Are Worried About Their Digital Safety

Consumers are more aware than ever about the importance of digital safety. With the advent of blockchain technology and the recent data breaches at Facebook and Google, the need for digital security is at an all-time high. Consumers are concerned about their digital safety as they’re more prone to cybercrimes than ever before. Social media is not only a great place to share your product, but it’s also a great platform to drive digital safety awareness. This can be achieved through public and private posts that highlight the risks associated with online scams, frauds, and theft. Using translation as a marketing strategy is a great way to drive digital safety awareness among consumers.

People Want to Be Conversationally Smart on Social Media

Millennials and Generation Z are known to be more interested in language than any other generation before them. They’re fluent in many languages, have a huge online presence, and are more interested in both digital and real-life cultural interactions. Translation is yet another way for these consumers to connect with other people. It’s no longer enough to post your content in a language that people can read. Hence investing in Content Translation Services becomes more important.  You now have a huge opportunity to increase engagement rates and reach a wider audience. This can be achieved through conversational posts that include bits and pieces of relevant local language.

Good Marketing Is about Reaching the Right Audience in the Right Way

Marketers are always looking for more ways to reach more people. Social media is a great way to connect with your audience, but you should also look into other digital media channels such as email, Facebook ads, and Google ads. It’s unfortunate that most marketer’s focus remains on the first (and sometimes the second) digital media channels. But, reaching a broader audience through other channels is just as important as reaching your current audience on social media. One of the best ways to increase your reach on other channels is to invest in Marketing Content Localization. It’s a great way to reach a new audience and introduce your brand to a whole new crowd of customers.

Translation Is an Opt-in Strategy

There is a misconception that most consumers associate translation with automatic service. Sadly, this is not the case. Translation is an opt-in strategy that means that consumers have to actively sign up for translating their posts. This ensures that the marketer is more accountable for their content as they don’t instantly get a large number of views without efforts from them. With translation, consumers are more likely to trust your brand and sign up for future marketing activities because they feel more connected to your content. This increases the chances of them purchasing your products.

P.S: Do Check out the 10 Tips for Localizing Social Media Content Effectively.

Summing up

Social media is one of the best ways to get your brand out there and build relationships with your customers. However, reaching new people is not easy when you don’t speak their language. Translation is a great way to bridge the gap between social media and your target audience and communicate your message in a meaningful way. Despite the benefits of using translation as a marketing strategy, many marketers are still unaware of the impact it can have on their business. Investing in translation can help you reach new customers, build trust among your existing audience, and boost revenue.