How to Build a Multilingual Social Media Presence ?
What is a multi-lingual social media strategy? A multi-lingual social media strategy is one that incorporates posts and campaigns in multiple languages. This can be done to reach more local and global audiences. If you are targeting specific countries, you should use the language of the people you are marketing to. If you are marketing to a global audience, you should use a language that can be understood by as many people as possible. Why is a multi-lingual social media strategy important? Many businesses choose to stick with a single language when creating their social media strategy. This is a mistake as choosing the right one for your business is crucial. With the rise in social media usage, there is a greater risk of your content being lost in translation. This can result in your posts being ignored, or even viewed negatively because they do not make sense to the reader. It’s important to consider the languages that you choose for your social media strategy. Not only will th...